Extended MSc Marketing
Welcome to the Extended MSc Marketing course page, designed specifically for aspiring Indian students looking to elevate their careers in the dynamic world of marketing. This program is an ideal choice for those seeking a robust foundation in marketing principles combined with practical skills to thrive in global markets. Tailored for international students, it offers a one-year extension to build essential academic and professional competencies, ensuring you're well-prepared for the UK's competitive job landscape.
Course Overview
The Extended MSc Marketing is a comprehensive postgraduate program that spans 18-24 months, depending on your entry pathway. It begins with a preparatory stage to enhance your English language proficiency, academic writing, and foundational business knowledge, making it perfect for Indian graduates who may need to bridge any gaps in their prior education. The core MSc phase delves into advanced marketing strategies, consumer behavior, digital marketing, and international business practices.
This course is offered at renowned UK universities, emphasizing real-world applications through case studies, industry projects, and guest lectures from marketing professionals. For Indian students, it's an excellent opportunity to gain a globally recognized qualification that aligns with the growing demand for skilled marketers in sectors like e-commerce, FMCG, and digital advertising—industries booming in India and abroad.
Key Features
- Duration: 18 months (12 months MSc + 6 months extension)
- Start Dates: September and January intakes
- Location: Campuses in vibrant UK cities like London, Manchester, or Birmingham
- Mode: Full-time, with options for part-time in some institutions
- Accreditation: Recognized by bodies like the Chartered Institute of Marketing (CIM)
Course Structure and Modules
The program is structured into three main stages: the Extension Year, Core MSc Modules, and a Dissertation or Project. This modular approach ensures progressive learning, allowing you to build expertise step by step.
Extension Year (First 6-12 Months)
This foundational phase is crucial for international students from India, focusing on academic integration and skill development. It includes:
- Academic English and Research Skills: Improve IELTS-equivalent proficiency and learn to write research papers.
- Introduction to Business and Marketing: Cover basics of economics, management, and consumer psychology.
- Digital Literacy: Training in tools like Google Analytics, SEO, and social media platforms.
Core MSc Modules (Months 7-18)
Once you progress, you'll explore advanced topics through interactive lectures, seminars, and group work. Typical modules include:
| Module Name | Description | Credits |
|---|---|---|
| Strategic Marketing Management | Develop strategies for brand positioning and market entry, with a focus on emerging markets like India. | 20 |
| Consumer Behaviour and Insights | Analyze how cultural factors influence buying decisions, using case studies from Asian and global contexts. | 20 |
| Digital and Social Media Marketing | Master online campaigns, content creation, and data analytics—skills highly valued in India's digital economy. | 20 |
| International Marketing | Explore global trade, export strategies, and adapting products for multicultural audiences. | 20 |
| Marketing Research and Analytics | Learn quantitative and qualitative research methods, including tools like SPSS and surveys. | 20 |
| Brand Management | Build and protect brand equity, drawing from successful Indian brands like Tata and Reliance. | 20 |
Dissertation or Consultancy Project
The program culminates in a 60-credit dissertation or a live industry project. You'll apply your knowledge to a real marketing challenge, such as developing a campaign for an Indian diaspora business in the UK. This hands-on experience is invaluable for building your portfolio.
Assessment methods include essays, exams, presentations, and group projects, fostering both individual and teamwork skills essential for marketing roles.
Entry Requirements
To join the Extended MSc Marketing, Indian students typically need:
- Academic Qualifications: A bachelor's degree (or equivalent) in any discipline with a minimum of 50-55% aggregate from a recognized Indian university. Non-business backgrounds are welcome due to the extension year.
- English Language: IELTS 6.0 overall (no band below 5.5) or equivalent like PTE/TOEFL. The extension year helps improve this if needed.
- Work Experience: Not mandatory, but 1-2 years in marketing or related fields is advantageous.
- Personal Statement: A 500-word essay outlining your interest in marketing and career goals.
- References: Two academic or professional recommendations.
For Indian applicants, universities often consider the Indian education system's rigor, offering credit transfers for relevant diplomas like those from IIMs or NMIMS.
Career Prospects
Graduates of the Extended MSc Marketing are in high demand, with the UK marketing sector projected to grow by 10% annually. This qualification opens doors to roles like Marketing Manager, Digital Strategist, Brand Consultant, and Market Analyst.
Average Starting Salaries:
- UK: £30,000-£40,000 (approx. ₹32-43 lakhs)
- India (upon return): ₹8-15 lakhs per annum, with rapid growth in MNCs
- Global Opportunities: Roles in companies like Unilever, Google, or Indian firms expanding abroad like Infosys.
The program's CIM accreditation allows exemptions from professional exams, fast-tracking your career. Many alumni secure Graduate Route Visa (2 years post-study work) opportunities, leading to permanent roles. For Indian students, this course bridges the gap between domestic and international marketing expertise, making you a standout candidate in competitive job markets.
Why Study Extended MSc Marketing in the UK?
The UK is a global hub for marketing innovation, home to agencies like Ogilvy and brands like BBC. Studying here exposes you to diverse cultures, enhancing your ability to market to multicultural audiences—a skillset transferable back to India's diverse consumer base.
Benefits for Indian Students:
- Cultural Relevance: Modules often include case studies on Indian markets, like the rise of digital payments via UPI.
- Networking: Access to Indian student societies and alumni networks in the UK.
- Practical Focus: Internships and placements with UK firms, boosting employability.
- ROI: High return on investment, with many graduates doubling their salary within 3 years.
Compared to studying in India, the UK program offers international accreditation and exposure, setting you apart in a crowded job market.
Application Process for Indian Students
Applying is straightforward:
- Research Universities: Choose from top institutions like University of Westminster or Coventry University.
- Submit Online: Via UCAS or direct university portals; deadlines are June for September intake.
- Documents: Transcripts, IELTS scores, passport, and CV.
- Visa: Apply for Tier 4 Student Visa post-offer; Indian students benefit from streamlined processes.
- Support: Our study abroad advisors assist with everything from SOP writing to visa interviews.
Scholarships and Funding
Funding options make this accessible for Indian students:
- University Scholarships: Merit-based awards up to £5,000 (₹5.5 lakhs) for high-achievers.
- Great Scholarships for India: British Council program offering £10,000 towards tuition.
- Loans: Education loans from Indian banks like SBI, with UK universities as co-signers.
- Part-Time Work: Up to 20 hours/week allowed on student visa, earning £8-10/hour.
Tuition fees range from £14,000-£18,000 (₹15-20 lakhs) per year, with living costs around £10,000 annually.
Student Life and Support
As an Indian student, you'll find a welcoming environment with dedicated international offices providing orientation, counseling, and career guidance. Join Indian cultural events, cricket clubs, or Diwali celebrations to ease homesickness.
Accommodation options include university halls (£4,000-£6,000/year) or shared houses. Health services via NHS (free for students) ensure well-being. The extension year includes buddy schemes pairing you with senior students for seamless integration.
Enroll in the Extended MSc Marketing today to transform your passion for marketing into a global career. Contact our team for personalized advice!
